ABSTRACT
T HE advertising business was just a bright little boy twenty years ago. Now it is a giant. It has fitted in so perfectly with the needs of the time that there has been no question of making it grow, of feeding it; it leaped along, able to subsist on the coarsest food and the most poisonous diets, flourishing on failures, growing fat on disasters. Business depressions sometimes send advertising up instead of down. In bad times it takes more effort to sell goods than in good times and established business houses have reserve funds for an extra drive, which takes the form of advertising.
