ABSTRACT
The successful outcomes of strategic planning can have durations of multiple decades and become the basis for a port’s future expansion. The primary goal of port planning is the strategic design of an efficient facility that serves as a functional component of the local, national, and global transportation network. Accurate forecasts and market analyses are necessary for an effective strategic planning process. For this reason, feedback and direction should be obtained from a diversity of sources, both internal and external. Strategic planning enables ports to endure cutthroat market competition by exercising strategic port pricing, market differentiation, and cost leadership practices. As modern port management and the shipping industry grow, key performance indicators (KPIs) or key success indicators are becoming a principal port management tool utilized to measure productivity and efficiency. KPIs enable port authorities, among other business entities, to outline and measure their growth level between setting and achieving their corporate goals.
