ABSTRACT
Women's motives and goals for starting businesses affect and are affected by the resources with which they approach ownership. Operating a business is, in itself, a two-fold occupation. The owner must know not only business operations and procedures, but also the service or product she is selling. Because of the dual nature of entrepreneurship, and the sometimes unpredictable circumstances surrounding start-up, women's reasons for starting and owning a business are frequently more complex than for choosing an occupation. Resources available at the moment of choice and other resources owners know will become available are intrinsic in their decisions to start businesses. Those who plan to own a business can prepare for it with relevant education and training, and by saving or investing money and building good credit. Those who start businesses unexpectedly may be unprepared with formal skills. However, they may bring skills gained through paid employment and funding saved from regular paychecks. Depending on the types of jobs they've
had, some may be more prepared with business related skills than women who have trained for a specific trade or profession. Availability of these resources again come into play in making decisions to start businesses.
