ABSTRACT
There is a growing global phenomenon that has been, for many of us, at the periphery of our consciousness and, for some of us, has been a fascinating development to observe and study. Companies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced. We believe that the business world is at a tipping point because companies like Dow Chemical, Costco, and Ford in the Americas; Arvind, the Tata Group, Hitachi, and CavinKare in Asia; and Unilever and EMCO in Europe are explicitly and formally building “humanity” into their business models as the driver of economic, environmental, and social sustainability.
