ABSTRACT
Most traditional strategy is predicated on notions of competition but, much of the talk around competition is just that – talk. Since Patterns of Strategy focuses on the structural coupling, it is equally effective for both collaborative and competitive situations. The emphasis of the strategy is on the coupling between a single organisation and the group rather than on the group and the world. In the Jigsaw strategy, a weaker organisation can hold a commanding position by bringing edge or individual capabilities that complement those already there. The Go-Between strategy consists of building and owning the infrastructure that enables others to interact as a network, redesigning the way people, markets or organisations fit and build structural couplings and helping others build fit. The strategy begins with spotting potential in the environment for a new type of value that could be created through networking a set of other players.
