ABSTRACT
Like competition, business growth is one of those, "Well, of course, how could our strategy not be about growth?" assumptions. We can split the growth strategies into two main types: ones that work from the outside in and ones that work from the inside out. The outside-in ones - Organic Growth, Broadcast, Settlers and Tornado - are built around growing the market and, with that, oneself. The inside-out ones - Time Bandits, Vertical Integration, Diversification and Mergers and Acquisitions for Synergy - are built around growing one's capabilities in order to grow his/her market. The other three strategies, Bowling Alley, Mergers and Acquisitions for Synergy and Tornado, are all harder and are strategies based on growth through doing something new and different. Bowling Alley is a strategy for crossing the chasm. The last move in the Bowling Alley was the move from the private sector to the public sector.
