ABSTRACT

Four of the strategies in this chapter, Sheepdog, Wolf, Islands of Sanity and Linus, bring the herd more tightly together and have the effect of increasing the coherence and consistency of the herd. The first two of these work by focusing on the laggards at the trailing edge of the herd. In most strategic settings, there is a recognisable herd made up of a group of organisations that operate as a kind of loose confederacy, almost a super-organism, or super-organisation. Three other strategies, Leader, Authority and Standard Bearer, are about setting the direction the herd should move in. The manoeuvres strategy can be executed only by an individual or edge player. Players deep in the heart of the herd are unlikely to be able to even see these options; it's the very nature of herdiness that they would be blind to them.