ABSTRACT
If Patterns of Strategy is about achieving an advantageous strategic fit, then choosing what we want to fit depends on exploring a range of choices, each with its own longevity and attractiveness. If the strategy is successful, then the value one receive in this exchange will change either from what it is now to something better or, in a defensive strategy, from what it would otherwise have been to something more acceptable. For each strategic manoeuvre and each stage of 'the plan,' there should be metrics that show whether the strategy is working, and these will be a mixture of output and outcome metrics. Following J. Boyd, the speed of executing the decision-action cycle is critically important to many strategies. Despite the fact that organisations tend to have lots of information about some aspects of their operations, the authors experience is that overwhelmingly this information is quite generalised and not specific to particular capabilities.
