ABSTRACT

Patterns of Strategy is built up from a series of patterns. The authors use the word 'patterns' in Patterns of Strategy in a rather literal way. 'Strategic' is a massively overused term in business, and it gets used for all sorts of things that really have nothing to do with strategy at all. 'Grand Strategy' is an old term. Typically, it was used to cover specific objectives within a doctrine, but at a policy level rather than at a now-go-and-do-this level. So it sits somewhere between doctrine and strategy. Strategy for us is about the organisation manoeuvring relative to other organisations to achieve a position where it can thrive, preferably on its own terms. To fulfil a strategy, we need a plan that has the detailed description of who needs to be where, when, doing what and with what resources at their disposal.