ABSTRACT
Numerous scholars have put forward the claim that the history of the neoliberal ideology that dominates contemporary society, economics and politics is a history of intentional dismantling of the public aspect of social life. The concept of public always carried with it an important sense of distinction between ordinary matters of everyday social life and matters that have in some sense a 'greater' significance that call on everyone to pay attention to. The term privacy on social media sites does not straightforwardly reference a private realm of human affairs in contrast to a public domain that would be expressly political. In the era of social media, activities touted as exercises in modernization that involve injunctions to participate as a user of computer technology are a good example of activities with a public complexion. Participating is typically today a complex act of subversion of objectives that are handed down from above.
