ABSTRACT
Without the motivation to act on reasons, we are stuck merely thinking about the right thing to do rather than doing it. In this chapter, we examine the nature of moral motivation as a final necessary condition of moral literacy. We argue for a virtue-theory based analysis of moral motivation within a pluralist approach to ethical reasoning that seeks to cultivate specific virtues like hope and courage. This cultivation can help overcome roadblocks to action, internal and external. Toward this goal, we develop cases to considering motivational attitudes toward applied problems in digital ethics.
