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Chapter

On Truth and Marketing Research

Chapter

On Truth and Marketing Research

DOI link for On Truth and Marketing Research

On Truth and Marketing Research

ByShelby D. Hunt

BookControversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

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Edition 1st Edition

First Published 2003

Imprint Routledge

Pages 32

eBook ISBN 9781315290898

ABSTRACT

A general respect for truth is all that is needed for society to be free.

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