ABSTRACT
The biopharmaceutical and healthcare industry as we know it today is going through a massive change that is sending shudders to the massive onslaught of baby boomers entering retirement and what lies ahead. The reason for this change has its origins in the past sins of the industry to some extent, but also in the macroeconomic factors associated with the global economy and political regulation of the industry. This book argues that one of the key foci of executives in the life sciences and in healthcare needs to be on network integration. Very simply, all parties in the healthcare value chain network must align their strategic plans to derive innovation solutions. It is only through true collaboration and innovative aligned thinking that the parties in the drug development, distribution, payer, and provider network can deal with the incredible complexity and massive challenges that face the ecosystem.
