ABSTRACT
The chapters in this book represent a series of in-depth assessments of the current state of multiple parties in the healthcare value chain, beginning with providers (hospital and physician offices), and discussing the role of payers (private healthcare insurance and Medicare/Medicaid) as well as producers (biopharmaceutical companies, contract manufacturing organizations, and contract research organizations). In order to truly make any kind of progress discussed in Chapter 1, executives will need to begin thinking differently about how they operate in the value chain. For too long, organizations have been managing based on transactional boundaries, using simple deterministic ways of thinking. This challenge is embodied in Figure 2.1.
