ABSTRACT
The purpose of typographic design is to organize all of the elements of a message into a unified and harmonious communication that allows the viewer to absorb the message in a logical order. Typographic hierarchy is established by the order of importance that elements are given on a page, based on their placement, size, and tone. Typefaces can convey a mood or personality, which also can reinforce the message being conveyed. Using related typefaces helps to avoid a chaotic effect that results from visually conflicting letter forms. A series of contrasts can be expressed as a series of visual relationships—large to small, dark to light, or blue to yellow. One way to create typographic emphasis, both in text and display settings is with italics. They are generally used for titles, technical terms, foreign words, etc., within text blocks, but they also are an effective and harmonious way to create light emphasis of words or phrases.
