ABSTRACT

A typographic composition, or layout, consists of typographic elements arranged within a spatial field. In any typographic design, the position of each element within the space is important to the message and the hierarchy. The elements that are a part of the design must support the message and work well together within the given space. Typographic design can be based on two types of structure: an informal, optically-created structure, or a formal grid structure. All design formats are based on some kind of measurement system or proportions, which can be a commercial paper size, a grid structure, or geometry. Grids are used to organize the elements of a design to make it easy for a viewer to access the message. An informal grid is created by arranging typographic elements in an aesthetically pleasing format based on alignments, as opposed to a more formally structured grid system of vertical and horizontal lines. Combination grids offer more flexibility.