ABSTRACT
Ronald Reagan took the TV age to a new level. A former movie and television actor, he was a brilliant political performer, and it helped him sell his policies. Reagan also understood the dangers of overexposure and wearing out his welcome, so he tried to limit his TV presence to when it really counted. He knew how much attention he could get as a political star, having already been a movie star, and he used it to good advantage to dramatize his administration, his policies, and his persona.1
