ABSTRACT
This chapter explores the idea and begins with an examination of storytelling in film. It focuses on its role in the contemporary media culture that characterizes the United States. In classic filmic or television narrative, the storyline typically ends with some sort of path to success for the hero. Cable television also provided the film industry with a new source of revenue, including licensing films to premium cable channels such as HBO and Showtime. Complex television dramas featuring multiple plot lines clearly entice audiences. The Nielsen ratings system is the most widely used system for measuring television audience size and composition. The Nielsen ratings system is the most widely used system for measuring television audience size and composition. Narrative-based television, like narrative-based film, is organized by genre. Television gradually replaced radio as the major electronic window to news, sports and entertainment in the majority of US homes through the 1950s and early 1960s.
