ABSTRACT
Experimental evidence attests to metaphor’s influence on a wide range of social-cognitive processes.
Take a moment and look around your surroundings. What is happening? As for me, I’m sitting at a table in a student union. I see my laptop in front of me and some papers nearby, along with my half-eaten lunch. Scores of people stream by, each with a unique appearance and personality. The wafting smell of Kung Pao chicken and a blaring TV impinge on my senses. Just within this room, things are already pretty complex. I don’t have the mental capacity to attend to and process every aspect of the environment.
