ABSTRACT

This chapter analyzes more how the researcher also gained deep access to the emic world, yet the researcher's role in the emic world kept changing, too. The researcher has played a key role in developing the solutions enabling the new machines/services, meaning a very deep penetration in the emic level in terms of the technical development and the dialogue with the managers on the technical aspects. The interventions provided the researchers a way to familiarize themselves with the product development procedures more common in the software and startup worlds. Finnish Funding Agency for Technology and Innovation encourages companies in more mature industries to adopt similar approaches in their R&D. This case provides insights on how companies in more mature industries may apply mockups and other agile experiments in their development processes. The case company management came up with an idea of making the end of the 'rod' spreadable in order to maximize the opening of the sleeve before cutting.