This (third) chapter o f the book presents aspects o f the viewpoint o f the person with SMI, who is of primary importance in PCC. This viewpoint is of course multiple, as in practice if not by definition each person (with or without SMI) has a distinct viewpoint, both in relation to PCC as well as other care in general. Thus, the issues addressed in this chapter of the book inform and inspire all other chapters o f the book, and set example standards o f PCC for the remaining chapters o f the book.