ABSTRACT
The collection, organization, analysis, distribution and use of big data—huge online datasets tracking user action and interaction—is very relevant for those concerned about social media communication privacy. A secret court is assigned the job of reviewing surveillance, but critics have claimed that few safeguards remain to protect personal privacy in an age of big data. Perfectly innocent activities certainly deserve to be private but privacy is eroding fast in the big data world. Allen, A. L. considered whether or not individuals have an ethical responsibility to protect privacy within the big data information pool. Privacy protection depends upon a patchwork of state and national laws, and these provide little in the way of consistency across the large global social network. Social media privacy concerns frequently focus on data that have commercial value, as all SNSs seek business models to grow revenue through targeted advertising or other means. Facebook privacy is articulated within a broader data policy.
