ABSTRACT
This chapter discusses models of the creative process and then examines cultural perspectives on the concept of creativity. Psychologists espousing particular theories of human learning and development have viewed creativity in those frameworks. Understanding the intersection of creativity and collective values may be essential to those working to develop creativity in collective cultures. Because Western concepts of creativity and most creativity research have centered on individualistic concepts, recognizing and developing creativity in cultures with different values may take shifts in thinking. In the Western performing arts, repeated interpretations of the same script, piece of music, or choreography offer new opportunities for creativity within often-classic forms. The notion of creativity as an original contribution has deep roots in the Western tradition of individualism. Since the Renaissance, Western thought has upheld the ability of individual artists, writers, and inventors both to imitate and to improve nature.
