ABSTRACT
This chapter examines some of the nations and peoples on the African continent, and provides specifics regarding their respective cultures, so as to not only facilitate communications and business with Africans, but also to better understand Africans and some of the challenges they face. Homo sapiens first appeared in Africa in an anatomically mature state, some 200,000 years ago, probably in what is today known as Omo Kibish in Ethiopia. There are over 50 countries located on the continent, from Algeria in the Islamic north to South Africa. National identities are diverse for peoples assembled within borders imposed by departed European imperialists. The tribe is the basic sociological unit of Africa that provides one's sense of identity, belonging, and responsibility. When tribal members leave rural areas to go to the city for a job or to study, traditionally their enhanced stature brings with it responsibility for assisting their tribal brothers and sisters at home.
