ABSTRACT

This chapter considers both how multinational corporations (MNC) or enterprises (MNE), and the individuals that lead these organizations, learn in the contexts of performance and change. Organizational learning refers to situations in which new capacities are learned by organizations that positively influence their performance in foreign markets. Individual learning refers to how individual leaders and their subordinates learn, and even what they are most likely to learn, and want to learn, according to cross-cultural personality and information-processing research. A mindset becomes the intentional basis for an overall international strategy. The strategy becomes the basis for identifying and organizing the management abilities, organizational systems, and resources needed to be successful. An organization that adopted a polycentric mindset would place a high premium on having local managers that know how to do business in other nations. Organizations and leaders adopting a geocentric mindset will achieve the most effective and performance-enhancing learning.