ABSTRACT
In the literature, futures studies are widely recognized as a fundamental element of every strategy. Since the '80s, the literature has highlighted the relevance of forecasting for economic trends, but this is equally true for technological trends for cultural and sociological trends. According to Porter, the aim of corporate strategy is the acquisition and maintenance of competitive advantage in the company's sector, defined as "extended competition". Strategic fit is crucial to a firm's ability to change and adapt to the context. This chapter proposes a "methodology of future coverage", which aims to measure to what degree strategy is effectively aligned with trends and products. The methodology will then be tested in the Eurotech case study via a longitudinal analysis. The coherence analysis is a triple comparison of the three variables previously studied: trends and vision, vision and products, trends and products. Both internal and external coherence is required.
