ABSTRACT
Coca-Cola was invented in 1886 by a pharmacist in Atlanta, John S. Pemberton, and was first bottled in 1894. In 1902, Coca-Cola was incorporated. In 1915, Coke adopted the 'classic' contour bottle, to differentiate itself from other drinks. Greg Myers, a linguistics professor from England, devotes a chapter to globalization and advertising. As the popularity of the United States has weakened in recent years, so has the popularity of Coca-Cola and its rival Pepsi Cola. Soda-pop of all kinds is losing popularity everywhere to bottled water and other beverages with less sugar and different tastes. Diet Coke, which uses artificial sweeteners, has hardly any calories, but many people complain that diet Coke and other diet drinks have a bitter after-taste. If one were asked to fill a time capsule with the most important artifacts of the twentieth century, it would seem likely that a bottle of Coca-Cola would be included among the artifacts selected.
