ABSTRACT
As we grow, we sometimes change our group affiliation, and this affects our identities and conduct. Blonde hair, not only helps confer an identity for people who are natural blondes but also for people who dye their hair blonde. One way we develop a personal identity is to identify with others we respect or idolize and imitate them in various ways. If we associate certain qualities with blonde hair, then women who dye their hair blonde are, claiming an identity that is false; many a blonde 'dyes by her own hand', it has been said. Klapp quoted this advertisement in his discussion of 'looks', the way fashion in clothes and hair color enable people to have identity adventures. One reason for this is because hair is the physical feature we have that is most easily modified and subject to our tastes and desires. Finally, hair is malleable, and therefore singularly apt to symbolize both differentiations between, individual and group identity.
