ABSTRACT
Reading a book involves reading leyters that form words, and words that are, most of the time in the Western world, offred in horizontal lines of print that are read from left to right. It is the linearity of print and the fact that individuals who read books and other kinds of printed texts can move through them at their own pace which fosters. Marshall McLuhan, an influential Canadian media and culture theorist, explains his ideas about the social, cultural, and political impact of books in his classic work, Understanding Media: The Extensions of Man: Socially, the typographic extension of man brought in nationalism, industrialism, mass markets, and universal literacy and education. Books offer an interesting example of the way objects can be transformed, for books are now available in many different forms: printed books, audio books, and electronic devices such as the Amazon Kindle.
