ABSTRACT
The metaphor of the microscope that the author use here recognizes that educational research has grown out of and challenges scientific traditions. This chapter examines the consumer-citizenship during contemporary globalization. Because they are central to experiences of consumer-citizenship and globalization, and to the guiding questions of the inquiry, conceptualizations of gender, class, and race. Consumerism, anti-consumerism, and neoliberals are all examples of ideologies active in contemporary Canadian culture. It examines about holistic learning; critical, resistant, or possibly even radical shopping; and the individual in a global context are all examples of the dialectics of the individual and the collective, culture and social life. The chapter outlines the historically developed links between consumption and citizenship in Western societies, contained by the conceptual term consumer-citizenship; practices of resistance among consumer-citizens concerned about globalization; and the movement from the notion of consumer-citizenship to that of critical or radical shopping as part of a societal change agenda.
