ABSTRACT
This study was designed for any museum/institution store and was identified as an industry survey to participants, not an MSA member survey. The majority of stores contacted for the survey (62%) were not current MSA members. There was confusion among some stores, and several contacts asked to be removed from the study because they were not MSA members. Even though a larger percentage of those contacted were non-members, the majority of stores responding to the survey (87%) were MSA members. The following table shows the MSA membership status of all survey respondents. The second table shows the member status of respondents according to MSA records at the start of the survey.
