ABSTRACT
For stores that provided the full financial data requested in the survey, the following table shows the overall results of respondents. It should be noted that Other Income and Other Expenses are not related to the retail operations of the store, but likely relate to the museum/institution revenues and expenses. Data Analysis
The average figures provide the broader view of sales, expenses, and income for stores in the survey, while the median values are likely more typical for most museum stores.
https://www.niso.org/standards/z39-96/ns/oasis-exchange/table"> Income Statement Averages Medians Product Sales (as % of sales) (in dollars) (as % of sales) (in dollars) Apparel 9.5% $104,432 7.0% $14,384 Art works 4.2% $21,905 0.0% $0 Books 15.8% $96,292 12.0% $24,329 Convenience items 0.4% $6,749 0.0% $0 Foods/Beverages 2.9% $21,598 0.3% $275 Games & toys 14.9% $99,071 7.6% $16,330 Garden/horticulture 0.8% $4,596 0.0% $0 Gift & home 16.1% $127,106 15.8% $32,000 Jewelry & accessories 12.3% $90,342 10.1% $25,879 Multimedia 1.3% $9,661 0.3% $300 Paper products 4.5% $38,330 3.0% $6,727 Reproductions 2.3% $24,427 0.0% $0 Merchandise NEC 15.0% $115,572 6.0% $11,130 = Total Sales 100.0% $760,082 100.0% $257,380 - Cost of goods sold 49.6% $338,042 48.3% $125,000 = Gross margin 50.4% $422,040 51.7% $133,023 Operating Expenses Personnel 29.0% $193,413 25.7% $70,000 + Occupancy 1.6% $10,194 0.0% $0 + Misc. operating costs 6.5% $45,468 4.6% $9,500 = Total operating costs 37.1% $249,075 33.1% $91,153 = Operating income 13.3% $172,965 19.7% $35,446 + Other income 145.6% $93,322 0.0% $0 - Other expenses 117.6% $82,634 0.0% $0 = Net income 41.3% $183,653 20.7% $40,249