ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book provides a synopsis of grounded theory's background, context, and philosophical and theoretical foundations. It begins with recommendations as to how to go about formulating the research question, conducting the literature review, choosing data sources. The book offers opportunity for application of the analytic procedures using real-life grounded theory research data. It presents guidelines for writing up younger scholars’ research study and how to present their theoretical discoveries to suit their audience. Grounded theory has continued to be adopted by researchers from various academic and disciplinary backgrounds and has become popular in the academy of management. The esoteric terminology has caused two problems: non-sociologists failing to grasp the jargon of the original text make up their own version of grounded theory; or professionals, novice researchers and students alike attempting to understand this social science research approach throw up their hands in frustration.
