ABSTRACT
The key to an exhibition's success is finding the perfect depth of content presentation. The development of a Big Idea, learning and experience goals, and a content schematic a bubble diagram can ensure that an exhibition team stays focused and does not stray beyond an agreed-upon scope. Critical to the creation of any successful exhibition is the development of a Big Idea. Developing the Big Idea should occur early within the process, immediately following initial content research and conversations. The Big Idea provides direction for the exhibition team, informing decisions, and extremely important keeping the team focused on the scope of content delivery. After an exhibition team has established the Big Idea, it can and should develop a series of exhibition goals. Experience goals reference the methods of visitor engagement and the experiences found within the exhibition. The creation of a bubble diagram is an important step of the exhibition development process.
