ABSTRACT

Younger workers and workers new to the employment marketplace may not recall the era of company loyalties and corporate community. Among the better-known perks of the new employment paradigm are flexible schedules and the ability to work from home. In the United States, the Bureau of Labor Statistics (BLS) tracks employment trends by occupation, employment sector, geography, and other characteristics. According the BLS, the fastest growing occupations through 2024 are in service sector. A social media manager may work for a specific employer or may be a free agent with multiple clients. The marketing company Hubspot emphasizes the importance of business blogging. Particularly large companies with huge marketing budgets may hire blog managers, which, depending on the employer, likely entails more than just blogging. Working as a social media consultant requires a general background in marketing. Consultants, like other media entrepreneurs, must regularly produce content that goes beyond simple branding images and social media posts.