ABSTRACT
This chapter suggests that one way to overcome the communicative reductionism that characterises most of the media/movement literature and give full credit to the communicative complexity of contemporary political formations is to adopt a media ecological vision. It considers a journey into the ecological vision, and in particular into how a media ecology perspective in relation to social movements and media can be fruitfully used to better understand their dynamic interrelations. The chapter outlines the most important contributions and approaches to media ecologies formulated in the realm of media theory in order to set the ground for a more in-depth analysis. The tendency towards the appreciation of hybridity and the construction of holistic approaches to media’s multiple roles in political communication has also been strong within studies concerning the exploration of the media/movement dynamic, at the intersection between political sociology, media theory, and social movement studies.
