ABSTRACT
This chapter discusses the three memory processes: immediate, short-term (STM), and long-term (LTM). It examines the principles of active stress managers. Researchers have concluded that the memory process required for interpersonal exchanges is different from that involved in listening and remembering lecture material. Schemas are organizational hierarchies of information established in people's brain that provide blueprints for perceiving, interpreting, and remembering incoming information. Schema theory supports the notion that knowledge is a set of associated concepts. Recency refers to the tendency to remember best the things that people heard most recently. Effective persuasive speakers take the primacy and recency theories into consideration when they design their messages, presenting the most important points in the beginning and at the end of their speeches. In addition to learning and practicing long-term listening strategies and recognizing the obstacles to effective memory, there are several other ways in which one can improve their memory. These include eating right, enhancing their creativity, and reducing stress.
