ABSTRACT
One thing video speakers need is a vivid imagination. In video speaking, the audience of human beings you want to address exists in your imagination. When recording, a little red light on a small machine is the only “audience” you see. The real audience for your speech is in your mind. Speakers are often advised to strike a casual or conversational style in video delivery because we often imagine the video audience as sitting in a living room at home. Television is a notoriously casual or “cool” medium, but that does not always mean a video recording will be viewed in casual circumstances. Video can be watched in a variety of contexts, on a computer screen while sitting on an airplane, on a TV while lying in bed, or at
a meeting in an auditorium with 500 other people. When you imagine your audience in a video presentation, try to take into account who will watch and under what circumstances. These factors must be integrated into the nature and content of your message in order to achieve the best approach to the unseen audience.
