ABSTRACT

Parody is defined as imitation, sometimes exaggerated for comic effect. So parody is poking fun at something in hopes the audience will find it amusing. But first, the audience must make the connection between the parody and the subject/topic being parodied. In the Common Core State Standards for English language arts, parody is listed as one of the genres educators should use with students. While print is a popular medium for parody, non-print is not immune. Two organizations have produced parody presidential campaign commercials. The first, for "candidate" Gil Fulbright, is noteworthy because it pulls back the curtain on many of the production techniques used by real candidates. "A dramatic camera angle," says the candidate in a voiceover, "can make one look like a president." Another parody ad promotes itself as using "stock images." Buzzfeed found several examples of stock images being used in the 2012 race for the White House.