ABSTRACT
The Common Core English language arts standards also speak to the need to engage students in the real-world, popular culture "informational texts." This chapter explores some background on the Super Bowl ad extravaganza. In 2016, the Super Bowl game was viewed by 100+ million people in the US alone and the cost of a 30-second ad was estimated at $5 million this time around. At this stage of the run-up to the game, a lot of attention had already been given to the game and the commercials. The producers and creators of commercials use a formula they know will hook the audience. It might be humor, a slogan, a jingle, a color, a pet, a celebrity anything they believe will attract positive attention to their product. It is up to the educators, to pull back the curtain on how these highly persuasive texts might pull an emotional string which makes them remember the product or spread the message.
