This chapter describes the goals of gerontology. It considers ageism and helps to understand its effect on older people. The chapter also considers the sources of ageism in Western society. It aims to replace myths about aging with factual knowledge. The chapter explains some of the ways that thieves attempt to steal from older people through fraud, and the effects of victimization. It criticizes workplace discrimination and its effects on older workers. The chapter also explains what gerontologists mean by "the ageless self." It also describes the reason for the emergence of the "Third Age" and "the Fourth Age." The chapter suggests the changes that can moderate ageism including educational programs and social policies. Everyone can benefit from the study of aging. The changes will lead to different social service needs, and this will require a shift in economic resources. The media provides more examples of ageist treatment.