ABSTRACT
Chapter 11, “Media Mashups,” considers how the concept of mashing up two or more elements find their popular roots in early music remixes. The media mashup’s origins are found in early megamixes produced throughout the 1980s, which are medleys of numerous songs composed with recorded material. The concept of the mashup is now at play in all types of media, and includes a combination of music along with images and text. It plays an important role in fan communities in the forms of vidding and music and video mashups of popular songs. The media mashup is also an important form of creative and critical exploration for media activists who propose copyleft as a viable form of creativity. Critical remix videos encapsulate in part such inclinations. In literature, mashups have become part of a subcultural discipline that is increasingly studied by literary scholars. The aim of this chapter, consequently, is to consider a multilateral approach to the mashing up of material within and among image, music and text.
