ABSTRACT
Chapter 15, “Aesthetics of Negation,” reflects on negation as a selective process that shapes the meaning and experience of art. It evaluates the reasons why creative works rely on presenting specific elements (signifiers) that allude to ideas, experiences, or things that are not present or inherent in the work, but that are recalled in the mind of the viewer based on what the work offers. To engage with this process, the guidelines of this chapter are designed for experimentation with the aesthetics of negation in relation to the sublime, thus opening a space for critical reflection on many principles of remix and appropriation discussed in other chapters of the book in order to develop a theory of selectivity. The guidelines in this chapter are theoretical, and therefore there is no distinction made between art and media design.
