ABSTRACT
The listeners’ world and the radio had become one and the same. No longer was it a question of communication (via the ‘mike’) between two worlds. The broadcaster spoke intimately, as a friend, to the listener - sharing together the concerns, the preoccupations, of the everydayordinary as they had been defined by radio. In constructing this sense of the world of radio, the publicity language that surrounded broadcasting, the radio programmes themselves, as well as the radio style of performance, addressed listeners as if they already shared that perspective, that this was already how they understood their world - indeed, that this was not a perspective, but the world, the real world of everyone’s lives. In this world of radio, the radio personality assumed a central importance.
