ABSTRACT
News directors say anchors should be involved in the community through personal appearances or charity work. Most news directors use the same language when they speak about successful anchors, and words such as credibility, honesty, and genuine keep cropping up, along with concern and caring about what's going on in the community. One benefit of newsroom software is that the anchor can run through the teleprompter script on one computer while the rest of the news team is working on the script at their own computer terminals. Although the tenets of good writing and good video are consistent, reporters often find themselves delivering their story to online viewers on a daily basis. With an acknowledgement that delivering news leads to a profitable bottom line for the business, announcers employ a wide range of pacing and delivery patterns to connect to their audiences.
