ABSTRACT
In this chapter, entrepreneurs need to state clearly the purpose of the business plan. Entrepreneur's conclusion should tell their readers why their business plan should matter to them after they finish reading it. The conclusion gives entrepreneurs the opportunity to have the last word or the final say on their business plan – on the important issues they have raised in the plan. It allows entrepreneurs to synthesize their business ideas and to demonstrate the importance of their ideas. Entrepreneur's conclusion should give their readers something to take away that will help them to form a good impression of entrepreneurs business. As the chief executive of the business, entrepreneurs need to emphasize their strong profile and commitment to the success of the business – planning and supervising the entire operation, selecting and training all employees to perform the necessary sales and creative production functions, scheduling all daily work assignments, and developing cost estimates and a cost-effective promotional advertising plan.
