ABSTRACT
The global business environment is often characterized as being highly dynamic and complex with frequent economic, political and technological changes taking place across interdependent national and regional market spheres. These turbulent conditions are associated with fundamental uncertainty where various hazards, economic, political and social conflicts are difficult to predict and foresee. A multinational presence promises access to many diverse resources, insights and revenue models that can support innovation and new business development across the firm but will expose the multinational organization in new unprecedented ways. The conventional depiction of strategic management is a sequential process of analytics-based planning activities, subsequent execution of business plans and monitoring of performance outcomes in regular diagnostic control processes. The analytical reasoning performed at headquarters around the forward-looking strategic thinking of the corporate leadership is a slow, time- consuming process of trying to reconcile the global competitive environment and consider future strategic alternatives by simulating possible outcomes.
