ABSTRACT
Despite the decreased intrusion of politics into the private lives of the Chinese in the era of the Four Modernizations, political subjects continued to be featured in propaganda posters. Attempts to create leader-worship, as with Mao Zedong during the 1960s and the Cultural Revolution, and with Hua Guofeng in the late 1970s, disappeared completely. A similar stress on the glorious deeds of bygone days and leaders marked a number of posters featuring the People's Liberation Army. The propaganda of the Four Modernizations saw a clear reorientation from the countryside to the urban areas. Although the number of visual materials devoted to economic subjects decreased during the 1980s, four developments in the representation of these subjects can be discerned. In posters aimed at intellectuals, the representation of elderly male intellectuals of the past played an important role.
