ABSTRACT
The views of Chung Ju Yung, “honorary chairman” before putting on a show of retiring at the end of 1991 to go into presidential politics, and Chung Se Yung, fourth brother and successor, on hard work and dedication to duty sprung from the Korean spirit, the Hyundai spirit, the spirit of a family that reflected that of the country. “The most important lesson is very strong leadership,” said S. Y. over lunch in the Metropolitan Club of the Lotte Hotel in Seoul’s hustling downtown. “That applies to any business in the world.”
