ABSTRACT
This chapter discusses the point, to integrate our model of consumer behavior in quality quantity consumption space with individual consumer demand, and with market concepts of demand. To introduce isoquality demand for an individual consumer, it assumes the consumer's preferences are such that v i remains at in quality-quantity consumption space. The impact of v i neighborhoods on individual consumer demand are discussed. With v i fixed at the targeted level, it proceeds as previously explained to generate an isoquality demand curve for an individual consumer. Recall from the discussion of that isoquality demand for an individual consumer was created i constant. There is also, of course, the old debate of whether producers seek to create new 'needs' within consumers, and/or whether new products and services in themselves create new 'needs'.
